A short career overview
I’ll start with a short career overview. Further down I’ll share a more extensive personal biography.
When I was a student at the University of Amsterdam and Leeds University, I assisted with different scientific research projects, mainly on psychological biases and decision-making.
After graduating, I fulfilled my military service in the Royal Netherlands Navy and subsequently worked for the Ministry of Defence for a few years. My focus was mainly on labour-market research.
In 2000, I started working for Blauw Research, a market research agency in Rotterdam. I worked there for 13 years, held different management positions, and led the company as CEO for the last 5 years. Blauw Research is a full-service research provider, so I was involved in all kinds of market research, but my main focus was on customer relations and employee motivation. When I started to study Superpromoters, super enthusiastic customers who spread their enthusiasm, my fascination for enthusiasm started.
In 2013, I left Blauw and founded the Superpromoter Academy to focus on studying enthusiasm and spreading ideas via books, courses and presentations. A few years later I started teaching “Rational & Emotional Decision-making” at the Hong Kong Polytechnic University.
Nowadays I study the dynamics of enthusiasm scientifically at Leiden University and I help organisations implement these dynamics. I still love to spread my ideas via blogs, training programmes and presentations. I am also a part-time Research Director at Yorizon, where I study the relationship between psychology and technology.
A personal biography
Where you come from and what you have experienced determine to a large extent who you are. That is why I ask participants in my training courses to introduce themselves with a photo and a personal story. It gives a more colourful picture of a person than a traditional business introduction. Often it also provides an impression of what motivates the person. So I will say something about myself the same way.