The way people think and behave has always interested me.

So I am very fortunate that I have been able to carry out psychological research for most of my working life. In science, within the government and in the commercial world of market research. My main interest is the subject of enthusiasm. I study the dynamics of enthusiasm scientifically and help organisations worldwide to discover the power of enthusiasm. Over the years I have written different books about the dynamics of enthusiasm and I am often invited as a keynote speaker to talk about these dynamics from different perspectives. On this website, you’ll find information about my books, presentations and courses.

It is time to take enthusiasm seriously!

The role that enthusiasm plays in the arts, in social life and within organisations is fascinating. Enthusiasm often leads us in the right direction. The way in which our talents and passions lie. It connects us to people with similar interests. Once the dynamics of enthusiasm begin to flow wonderful things start to happen. An increasing amount of research and business cases show that enthusiasm plays an important role in effective communication, customer experience, and employee motivation. It creates a sense of purpose and can guide organisations towards a sustainable future. Many years ago Ralph Waldo Emerson stated: “Nothing great was ever achieved without enthusiasm”. I fully agree with this statement. People, teams, and organisations are happier, more effective, and successful if enthusiasm is their guiding principle.  It is therefore time to take enthusiasm seriously.

My mission

My presentations, workshops and training courses are intended to provide insight into the dynamics of enthusiasm and offer concrete tools to put these mechanisms into practice. I have succeeded in my mission when participants become enthusiastic, yield useful insights and are encouraged to take action. These actions together contribute to a world where enthusiasm and positivity bloom.