Courses
Over time, I have developed various training courses in line with my books and workshops. All the courses utilise the dynamics of enthusiasm. It is my belief that this is the source of development and positive change. Below you will find the various training courses that I have developed. Feel free to request a brochure, price quotation or a verbal explanation without obligation via the contact form.
Charisma & Authentic Enthusiasm
When enthusiasm is shared genuinely, a powerful dynamic emerges between leaders, teams, and their environment. In this training, you will learn how to recognize and strengthen your own enthusiasm—and how to ignite it in others to drive positive change.
For Customer and Employee Enthusiasm
The Superpromoter Academy is a two-day in-company training focused on customer and employee enthusiasm. You will learn how customer-centricity brings teams into flow and creates superpromoters—driving sustainable impact on the customer experience.
From the Dynamics of Enthusiasm
This training demonstrates how storytelling and enthusiasm together create impact and momentum within organizations. Participants learn how authentic stories—rooted in customer and employee experiences—can be strategically applied to provide direction, increase engagement, and sustainably spread enthusiasm.
Enthusiasm and Flow in Teams
This training focuses on creating a positive dynamic and flow within and between teams. Based on scientifically grounded insights from positive psychology, organizations learn how to sustainably strengthen focus, collaboration, and performance—tailored to their specific context.
A Sustainable Vision, Mission, and Core Values
Without enthusiasm, vision, mission, and core values remain empty words. In this training, you will learn how to build them on the genuine enthusiasm of customers and employees—and translate that energy into direction, commitment, and sustainable success.
Wat anderen zeggen
“I had heard many positive things about the Superpromoter Academy. Sometimes that creates the risk of expectations being set so high that the experience can only disappoint. But the opposite was true. It was a true celebration—a genuine feeling of coming home.”
Hans Straus
Business Unit Manager Nationale Nederlanden

“What an incredible few days with my colleagues at Rijn’s Superpromoter Academy. It reignited my passion. The meaningful conversations and thought-provoking exercises made a lasting impact. Even now, just thinking back on those days, I can feel the enthusiasm flowing through me.”
Anna Francken
Photographer and working at de Volksbank

“The Superpromoter concept is simple yet remarkably powerful. Focusing on promoters has opened new opportunities for me. Translating customer enthusiasm back into the organization generates real impact and momentum. For anyone working directly or indirectly with customers, the Superpromoter Academy is essential.”
Patrick Lerou
Global Lead in circularity, Philips
